The biggest item eating your revenue: Cost of goods sold at SAR22,987.00. You also have 2 products selling at a loss.
Revenue: SAR43,330.00Contribution margin of earned revenue: 38%Orders: 247
Your entered inputs (ads, shipping, fees) were updated 3 days ago · Update
Where the money goes
From total sales down to net profit, line by line.
Payment and BNPL fees use default market rates. Adjust them in setup to match your contracts.
Returns assume the goods came back saleable, which is an assumption; a returned order's gateway fee stays counted because it is not refunded.
Product profitability
Net contribution after cost, payment fees and shipping, and before ad spend. The ad-share column is shown for information and is never deducted, because ad spend cannot be attributed to one product. Red rows lose you money.
What each payment method costs
The fee is measured on each method’s own orders, not on a store average.
Method
Orders
Revenue
Fees
Fee %
Contribution
mada
78
SAR12,330.00
SAR154.59
1.3%
SAR5,212.91
Tabby
52
SAR11,450.00
SAR879.50
7.7%
SAR4,043.00
Visa
65
SAR8,845.00
SAR375.21
4.2%
SAR3,362.79
Cash on delivery
39
SAR5,365.00
SAR395.89
7.4%
SAR1,750.11
Tamara
26
SAR3,240.00
SAR289.72
8.9%
SAR1,069.28
The table covers every order in the period; the returned ones (13 of 260) keep their fees, which are not refunded, and the revenue column excludes their reversed revenue.
Worst orders
The few orders eating the largest share of profit, from your own order table. Orders with an estimated cost are excluded.
Your worst orders (13 of 248) together lost you SAR502.86 after every cost.
By payment method: Cash on delivery 7 · mada 2 · Visa 2 · Tabby 1 · Tamara 1.
Every figure here is auditable against your order details; no estimate enters it.
Break-even price per product
The lowest unit price that covers the product cost plus the fees and shipping its own orders incurred. Ad spend is excluded, because an ad buys an order, not a unit.
Product
Current price
Break-even
Gap per unit
بروش معدني
SAR44.35
SAR50.47
(minus SAR6.12)
طرحة حرير
SAR88.58
SAR92.21
(minus SAR3.63)
طرحة قطن
SAR64.39
SAR48.41
SAR15.99
حقيبة يد
SAR256.00
SAR130.66
SAR125.34
عباية يومية
SAR206.06
SAR103.58
SAR102.49
حقيبة كتف
SAR333.82
SAR170.76
SAR163.06
عباية مطرزة
SAR474.00
SAR194.80
SAR279.20
Products with no recorded cost show no break-even price, because it would be computed on an estimate rather than a figure.
Your real return on ad spend
Return on revenue flatters you; return on profit is the truth.
Return on revenue
2.90x
All store sales per riyal of ad spend, not only ad-attributed sales. It is an average over the whole period; it does not say what the next advertising riyal returns.
Return on profit before ads
1.10x
Profit per riyal of ad spend, before the ad cost itself is deducted
Break-even
2.6x
The minimum return that keeps you out of a loss
You need a blended return on ad spend of at least 2.6x just to avoid losing money on these sales. It is measured store-wide, not per campaign.
Products with no cost recorded
Part of your revenue (4%) relies on an estimated cost because the purchase cost is not recorded in Salla. Add the cost on the product page so each product profit becomes real, not estimated.