Demo view with sample data
Where does your store money go?
Net profit, Last 30 days
SAR 2,137.84
▲ +SAR 277.84 (15%) vs the previous period
The biggest item eating your revenue: Cost of goods sold at SAR 14,270.00. You also have 2 products selling at a loss.
Revenue: SAR 27,780.00
Contribution margin: 29%
Orders: 192
Your entered inputs (ads, shipping, fees) were updated 3 days ago ·
Update
Where the money goes
From total sales down to net profit, line by line.
Payment and BNPL fees use default market rates. Adjust them in
setup to match your contracts.
Products you sell at a loss
Net contribution after allocating ad spend, payment fees and shipping. Red rows lose you money.
| Product | Units | Revenue |
Cost | Ad share | Net contribution | Status |
| بروش معدني |
76 |
3,420 |
2,508 |
776 |
-386 |
Loss |
| طرحة حرير |
56 |
5,040 |
3,472 |
1,143 |
-346 |
Loss |
| حقيبة يد |
13 |
3,380 |
1,560 |
767 |
537 |
Profit |
| عباية يومية |
17 |
3,570 |
1,615 |
810 |
600 |
Profit |
| عباية مطرزة |
9 |
4,320 |
2,070 |
980 |
610 |
Profit |
| عباية كلاسيك |
21 |
6,720 |
3,045 |
1,524 |
1,124 |
Profit |
Your real return on ad spend
Return on revenue flatters you; return on profit is the truth.
Return on revenue
4.63x
Sales generated per riyal of ad spend
Return on profit
1.36x
Net profit generated per riyal of ad spend
Break-even
3.4x
The minimum return that keeps you out of a loss
You need a ROAS of at least 3.4x just to avoid losing money on these sales.
From Tibyan
Ready to stop the losses, not just find them?
We found 2 products selling at a loss, costing you SAR 731.97 of profit. Next step: stop the bleeding.
Full profitability audit
SAR 1,500
One time. A human analyst reviews your data and hands you a plan to stop the biggest losses.
Profit Control (ongoing)
SAR 2,500 / month
Continuous monthly follow-up: we watch the numbers and guide your ad and product decisions.
A data analyst, not an accountant: we analyse your numbers and guide your decisions. We do not issue financial statements or tax returns.